The Ultimate SEO Guide: 5 Must-Know SEO Strategies to Get Your Business Found on Google

If your business isn’t showing up on Google, you’re missing out on customers—plain and simple. In today’s digital world, SEO (Search Engine Optimization) is no longer optional; it’s essential. But with so much conflicting information out there, where do you start?

This guide breaks down five SEO strategies every business needs to implement to improve search rankings, drive more traffic, and attract real customers.

1. Target the Right Keywords (Stop Guessing!)

Keyword research is the foundation of effective SEO. If you’re not using the right keywords, you won’t reach the right audience.

🔍 How to find the best keywords:

Use tools like Google Keyword Planner, Ubersuggest, and Ahrefs to discover what people are actually searching for.

Focus on long-tail keywords (phrases with 3+ words) that match user intent. For example, instead of “marketing services,” try “affordable marketing services in Vancouver.”

Optimize your website, blogs, and meta descriptions with these keywords—naturally, not stuffed!

2. Optimize Your Website for Search Engines and People

Google favors websites that are easy to navigate and user-friendly. If visitors get lost, frustrated, or bounce off your site quickly, your rankings will drop.

✅ Key website optimizations:

Structure your content with clear headings (H1, H2, H3) and easy-to-read paragraphs.

Use internal linking to guide users to related content (this also helps Google crawl your site more effectively).

Ensure your site is secure (HTTPS), fast-loading, and mobile-friendly—Google prioritizes mobile-optimized sites.

3. Content is King, But Strategy is Queen

Many businesses make the mistake of randomly publishing blogs and hoping they rank. That’s not how SEO works. Your content needs to be strategic, valuable, and consistent.

📌 SEO content best practices:

Write blog posts that answer common customer questions (e.g., “How to improve local SEO for small businesses”).

Use keywords naturally in your titles, headers, and body text.

Incorporate videos, infographics, and images to enhance engagement.

Update older content to keep it relevant and boost rankings.

4. Build Authority with Backlinks

Google doesn’t just rank websites based on content—it also looks at how trustworthy your site is. One of the best ways to build trust? Backlinks.

🔗 How to get quality backlinks:

Write guest posts on industry-relevant blogs.

Get featured in local directories and business listings.

Create shareable, high-value content that others want to link to.

Network with businesses and influencers in your niche.

5. Speed & Mobile Optimization Are Non-Negotiable

Did you know that 53% of users leave a website if it takes longer than 3 seconds to load? If your site is slow or unresponsive on mobile, Google won’t rank it well.

📱 Quick fixes to improve site speed:

Compress images without losing quality using tools like TinyPNG.

Use a fast and reliable hosting provider.

Minimize unnecessary plugins and optimize your website’s code.

Implement Google’s Core Web Vitals best practices.

Final Thoughts: Get Found & Grow Your Business

SEO isn’t just about rankings—it’s about getting in front of the right people at the right time. By optimizing your website, using the right keywords, and building credibility with backlinks, you can boost your visibility, drive more traffic, and increase sales.

🚀 Want to take your SEO strategy to the next level? Let’s chat! We help businesses get found on Google and turn clicks into customers. Contact us today!